Understand how we protect and use your personal data on our platform.
Last Updated: February 7, 2025
This Privacy Policy explains how Retail Alliances, Inc. (“we,” “us,” or “our”) collects, uses, and discloses your personal data when you access our website at https://retailalliances.com (the “Website”) or our mobile/online application platform (the “Platform”). Collectively, these are referred to as the “Services.”
By using the Services, you consent to the data practices described in this Privacy Policy. If you disagree with any part of this Policy, please stop using the Services immediately.
1.1 Regional Focus
We primarily serve customers in Vietnam, though we are incorporated in Delaware and host data in the United States. If you access our Services from other countries, you agree to comply with all local laws and understand that your data may be transferred across borders.
1.2 Progressive Updates
Our data collection practices may evolve as our Services develop. We will update this Privacy Policy to reflect significant changes, so please review it periodically.
2.1 Information You Provide Directly
Account Registration: When you create an account, we collect your name, email address, phone number, company name, and any other information you provide.
Billing Information (if applicable): We collect credit card details or e-wallet account information (e.g., MoMo, ZaloPay) when you subscribe to or purchase a service.
Communications: If you contact us via email, chat, or other means, we may retain the content of your communications.
2.2 Information Collected Automatically
Log Data: Details such as your IP address, browser type, operating system, referring URLs, and pages visited are automatically logged.
Cookies & Similar Technologies: We use cookies, pixel tags, and other tracking mechanisms to understand your interactions with our Services and to improve your experience.
Device Information: Subject to your device permissions, we may collect device identifiers (such as an IMEI) or approximate geolocation data.
2.3 Information from Third Parties
Payment Processors: When payments are processed through third-party gateways (e.g., Stripe, MoMo, ZaloPay), we may receive non-sensitive information such as the payment method and transaction status (without full card details).
Business Partners: We may receive additional user data from partners that help verify account eligibility or enhance our service offerings.
3.1 Service Provision
To create, maintain, and manage your account.
To process payments and manage billing where applicable.
To deliver inventory, order management, and other retail-related services.
3.2 Communication
To respond to inquiries and provide customer support.
To send important notifications about the Services, including system updates and security alerts.
3.3 Service Improvement & Personalization
To analyze usage trends and enhance the design, functionality, and user experience of our Services.
To personalize content, such as displaying relevant product offerings or discounts.
3.4 Marketing
With your opt-in consent, we may send you marketing communications about new features, promotions, or other news. You can unsubscribe at any time.
3.5 Legal Compliance & Protection
To comply with applicable laws and regulations.
To investigate, prevent, or take corrective action regarding illegal activities, security threats, or violations of our Terms & Conditions.
4.1 What Are Cookies?
Cookies are small text files stored on your device that help websites function properly and provide information for analytics and reporting.
4.2 Types of Cookies We Use
Essential Cookies: Necessary for core website functionality (e.g., session management).
Analytics Cookies: Used to understand user behavior (e.g., via Google Analytics).
Functional Cookies: Enable additional features such as remembering your preferences.
Advertising Cookies (If Any): Employed for personalized advertising or cross-site tracking.
4.3 Managing Cookies
You can configure your browser to refuse some or all cookies or alert you when cookies are being sent. Please note that certain features of the Services may not function properly if cookies are disabled.
5.1 Service Providers
We may share your information with third-party vendors who perform services on our behalf (e.g., cloud hosting, payment processing, email delivery, analytics). These vendors are authorized to use your personal data only as needed to provide these services.
5.2 Corporate Transactions
If Retail Alliances, Inc. is involved in a merger, acquisition, financing, or asset sale, your data may be transferred as part of that transaction. We will notify you—such as by posting a prominent notice on our Services—if such a change occurs and results in a new privacy policy.
5.3 Legal Obligations
We may disclose your information if required by law or if we believe that such disclosure is necessary to protect our rights, ensure your safety or the safety of others, investigate fraud, or comply with a judicial proceeding or court order.
5.4 Consent
In instances where we share or disclose your personal data based on your consent or at your direction, such disclosures will occur only as authorized.
Because we host our Services and data in the United States, your personal information may be transferred to and stored in countries other than your country of residence. We take appropriate steps—including contractual, technical, and organizational measures (such as Standard Contractual Clauses)—to ensure that any international data transfer complies with applicable law.
7.1 Retention
We will retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for tax, legal, or accounting purposes).
7.2 Security Measures
We employ various technical and organizational measures to safeguard your personal data from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the Internet or electronic storage is completely secure.
8.1 Access & Correction
You may request access to, correction of, or deletion of your personal data by contacting us at privacy@retailalliances.com. We will respond to your request in accordance with applicable laws.
8.2 Opt-Out of Marketing
If you wish to opt out of receiving marketing communications, you can unsubscribe via the “unsubscribe” link in our emails or contact us directly at privacy@retailalliances.com. For in-app notifications, please adjust your settings where available.
8.3 Cookies & Tracking
For information on managing cookies and similar tracking technologies, please refer to Section 4.3 of this Privacy Policy.
8.4 Local Legal Rights
Depending on your jurisdiction, you may have additional rights regarding your personal data, such as the right to data portability or the right to lodge a complaint with your local data protection authority. We are committed to complying with applicable local requirements.
The Services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from minors. If you believe that we have inadvertently collected data from a minor, please contact us at privacy@retailalliances.com so that we can promptly delete the information.
Our Website and Platform may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites or services before providing them with any personal information.
We reserve the right to modify or update this Privacy Policy at any time. The most current version will always be posted on our Website with the “Last Updated” date visible at the top. If material changes are made, we will notify you—either via email or a prominent notice on the Services—so that you are aware of how your information may be affected. Your continued use of the Services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Retail Alliances, Inc.
Address: 169 Madison Ave, New York, NY 10016
Email: privacy@retailalliances.com
This Privacy Policy is provided for general informational purposes only and does not constitute legal advice. Please consult a qualified legal advisor to ensure full compliance with applicable laws and regulations, including those in Vietnam, the United States, and any other relevant jurisdictions.
2025 Retail Alliances, Inc. All rights reserved.